As a freelancer I work with agencies or directly with clients. Primarily I do creative strategy, concept development (on brand and campaign level) and write stories about brands and products. Regular brand-building advertising, so to speak, in any channel.
Copywriter
at Volontaire
February 2018 – October 2019
At Volontaire, the ambition is to create marketing that consumers want to take part of voluntarily. I was the lead copywriter for Visit Sweden, Visit Stockholm, Nordnet and IF Metall, but I also worked with clients such as Libero, Ikea and H&M Foundation.
Copywriter
at Oakwood Creative
April 2013 – April 2016
As a copywriter at Oakwood I was responsible for the creative and strategic work for several clients. I dug deep into the understanding of their brands, products and audiences to help them solve their business problems through (mainly digital) communication. The work spanned from developing concepts for engagement campaigns and brand platforms, to developing tone of voice, overseeing design and production, and, of course lots and lots of writing. On the client list are brands such as Urbanears, Universal Music, MTV, Aktieinvest, Krusovice and Blocket.
Freelance Copywriter and Creative
January 2012 – March 2013
As a freelance I worked with Anomaly, Work Club, VCCP Blue and Oakwood, and helped them develop communications concepts, advertising campaigns and web copy for clients like Converse, Sharp, Müller, Carling, Compare the Market and Maxim.
Creative
at Dare London
May 2010 – December 2011
At Dare I worked with concept development for digital and integrated campaigns, and digital product development, for clients like Vodafone, BMW, Sony, Barclays, Baileys, Diageo Premix, B&Q and Sainsbury's.
Creative
at Saatchi & Saatchi London
March 2009 – May 2010
At Saatchi & Saatchi I developed scripts and concepts for everything from single TV spots to fully integrated activation campaigns, for clients like Cadbury, Carlsberg, Guinness, San Miguel, Visa, T-Mobile, Green Giant, Nature Valley and Toyota.
Creative freelance
at Weiden+Kennedy London
November 2008 – January 2009
At Weiden+Kennedy I worked mainly with Honda and Nokia with concept development and overseeing a film production.
Creative placement
at TBWA London
September 2008 – October 2008
At TBWA I worked with concept development for Nissan and Müller.
Copywriter
at Volt
October 2007 – August 2008
At Volt I developed advertising campaigns and marketing concepts for Arla Cultura, Classic Kaffe, Hemglass, Skandia and Solstickan, and wrote press ads, posters, display ads and flyers.
Creative placement
at DDB Berlin
June 2007 – July 2007
At DDB I worked mainly with Volkswagen, writing scripts and developing concepts for press ads.
Web Designer
at Ottoboni Group
January 2005 – June 2005
At Ottoboni I created banners and campaign sites for clients such as Vin & Sprit, with focus on Flash design and front-end development.
Web Designer
at Sveriges Radio
September 2003 – December 2004
At the Swedish public service radio I worked with the youth channel P3 Star, as a designer, editor and manager of their online community, including front-end development, illustration work and photography.
Freelance Web Designer
March 2002 – August 2003
As a freelance web designer I worked with front-end development, website design and Flash for various clients.
Web Designer
at Toolbar
September 2001 – March 2002
Toolbar was a IT consultant which I helped design a website, power point templates, business cards and other stationary material.
Web Designer & Interface Developer
at Sublime
August 2000 – July 2001
At Sublime I worked with front-end development and design for clients including Mercedes, Chrysler, Coca Cola and Microsoft.
